Interactive demo · illustrative data

Watch a Tuesday at a roofing company. Twice.

Same phones. Same leads. Same claims. First you'll see how the day usually goes — then the same day with an Apex Revenue Recovery System installed. Every number is labeled demo data; your audit uses yours.

Start the demo

Scene 1 · The Baseline

This company's Revenue Recovery Score: 41.

41/100
Demo data
~1 in 4after-hours calls ring out
4+ hrstypical web-lead response
2 touchesthen follow-up stops
11 daysaverage estimate silence

Illustrative demo data. Your audit uses your numbers where available and labeled benchmarks where not.

Scene 2 · Without a System

7:42 PM. The storm just ended. The phone rings.

That job — and the marketing dollars that produced the call — walks.

Scene 3 · With Apex

Same call. 7:42 PM. AIRec picks up.

Same call · with ApexDemo scenario
Half my shingles are in the yard — do you do emergency work?
You've reached Blue Ridge Roofing's automated assistant — I can help right now. First: is anyone in danger, or is water coming into the home?
No, everyone's fine. Just worried about rain tomorrow.
Good to hear. I can book a priority inspection for tomorrow at 8:30 AM and flag it for tarping equipment. What's the property address?
214 Ridgeline Dr, Waynesboro.
✓ Inspection booked · Tue 8:30 AM · Team notified · Full record created
Priority inspection booked · Tue 8:30 AM · crew notified

Scene 4 · Speed-to-Lead

9:06 AM: a web form comes in. The clock starts.

Typical contractor responseBenchmark (HBR 2011)
Hours later
Apex system responseDemo data
2m 41s — acknowledged, qualified, booking link sent
Web lead acknowledged · response 2m 41s · booking link sent

Scene 5 · Estimate Recovery

Estimate #1147 went quiet 11 days ago.

Ridge & valley replacement — 34 sq$18,400 estimated value
Demo scenario
Day 11Courteous check-in: "Any questions on the estimate?"
Day 14Helpful nudge: financing & scheduling window info
Day 15Homeowner replies: "Can we talk Thursday?"Revived

Sequences go only to homeowners who requested the estimate, stop at any reply or opt-out, and end at a decision.

Estimate #1147 revived · homeowner replied

Scene 6 · Insurance Claim Lifecycle

Claim #2231 doesn't sit in a drawer. It moves.

Hail claim · filed Mar 3Demo scenario
Filed · Mar 3
Inspection documented · Mar 5
Typical stall point — adjuster silence
Adjuster follow-up sent · Mar 12
Homeowner updated · scope review scheduled

Apex tracks, follows up, and documents your side of the claim. Claim decisions belong to the carrier — the system's job is making sure nothing goes quiet.

Claim #2231 advanced · adjuster follow-up sent

Scene 7 · Material Ordering Lifecycle

The shingle delivery slipped. The system caught it Tuesday, not Thursday.

PO #8841 · architectural shingles · Ridgeline Dr jobDemo scenario
ConfirmedSupplier confirmation logged · Mar 10
FlaggedDelivery date moved Thu → Mon — mismatch with install date detected
ResolvedInstall rescheduled · crew notified · homeowner updated before they had to ask
PO #8841 mismatch resolved · crew + homeowner notified

Scene 8 · What It Refuses To Do

Just as important: what the system won't do.

Automation without judgment is spam. Every Apex install is certified on its refusals, too.

STOP means stop.

Demo scenario
STOP
STOP received · all sequences halted · suppression logged4:17 PM

One word ends every sequence, across every channel, permanently. The suppression is logged and honored system-wide.

Emergencies go to humans.

Demo scenario
There's water coming through my ceiling right now
Emergency detected · human escalation · owner's phone rang4:52 PM

Urgent-harm phrasing skips every queue. The system's job is to wake a person, immediately.

No means no.

Demo scenario
We went with another company.
Decision recorded · sequences ended · courteous close sent5:08 PM

The sequence ends with a respectful close, not a counter-offer. The record notes the outcome and the system moves on.

Every refusal above is a certified test in the pre-launch suite. The system proves its judgment before it proves its hustle.

Scene 9 · The Owner's View

Everything you just watched — including what the system refused to do — on one screen.

Today · owner dashboardDemo data
2after-hours contacts answeredMeasured
2m 41sweb-lead responseMeasured
1estimate revivedMeasured
0items stalled >48hMeasured

Operations Feed

BookedPriority inspection · Tue 8:30 AM · Ridgeline Dr (Scene 3)
RespondedWeb lead acknowledged & booking link sent (Scene 4)
RevivedEstimate #1147 · homeowner replied (Scene 5)
AdvancedClaim #2231 · adjuster follow-up sent (Scene 6)
ResolvedPO #8841 delivery mismatch handled (Scene 7)
HonoredSTOP honored · suppression logged (Scene 8)

Illustrative demo data. Your dashboard shows your measured numbers.

Scene 10 · The Monthly Recovery Report

At month's end, it's all in one honest document.

Recovery Report — MarchDemo data
After-hours contacts answered43Measured
Median first response3m 12sMeasured
Follow-up sequences completed28Measured
Estimates revived to a reply6Measured
Average estimate value$14,900Provided
Claims advanced this month4Measured

Source: Operations Feed — every Measured figure aggregates logged events.

Measured Provided Benchmark — cited Assumption — labeled

Illustrative demo data. Client reports contain only sourced or labeled figures — never projections presented as results.

Scene 11 · QA-Certified Deployment

None of this goes live on hope.

Before launch, every workflow in your system runs a documented test suite — missed-call paths, booking paths, emergency escalation, opt-out handling. Launch happens when the suite passes. That's the certification your retainer maintains.

The Same Company, 90 Days Later

41 → 78. That's what a system changes.

78/100Demo data
LeakingRecoveringRecovered

Illustrative demo data — not a promise or projection. Your audit starts from your numbers, uses cited benchmarks where appropriate, and labels every assumption.

Now find out your real number.

Get Your Revenue Recovery Score

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